A Guide to His Collection at Georgia State University
University Georgia State University Special Collections and Archives 100 Decatur St., SE Atlanta, GA 30303-3202 404-413-2880 Fax: 404-413-2881 firstname.lastname@example.org
July 1, 2010
EAD version 2002 finding aid created in
XMetaL 4.5 by Traci JoLeigh Drummond,
Georgia State University Library,
Special Collections and Archives,
Ashlock, James R., 1932-
James R. Ashlock
3.25 linear ft. (in
The James R. (Jim) Ashlock Collection,
1938-1991, undated, consists of newsclippings, correspondence, annual reports,
briefing notes, memoranda, and audiovisual materials. This collection provides
broad insight into day-to-day operations, internal communication, history, and
media relations at Eastern Airlines, Inc.
Organization of the Collection
Organized into two series:
Series I. Eastern Airlines
Series II. Other Sources
Series III. Jim Ashlock Oral History Interview
Scope and Content of the Collection
The James R. (Jim) Ashlock Collection, 1938-1991, undated, consists of
newsclippings, correspondence, annual reports, briefing notes, memoranda, and
audiovisual materials. This collection provides broad insight into day-to-day
operations, internal communication, history, and media relations at Eastern
Airlines, Inc. The collection was accumulated by Jim Ashlock, who worked
primarily in the Public Relations Department of Eastern's Operational
Headquarters in Miami from 1966 until 1991. The documents in the collection
include information about Ashlock's work with Eastern and also issues faced by
the airline. The collection is divided into two series: Eastern Air Lines and
The Eastern Air Lines series contains correspondence and memoranda
(1973, 1987-1991), briefing notes (1989-1990), employee codacoms (daily news
bulletins) (1989-1990), a Suspension of Service Plan (1991), articles and
editorials authored by Jim Ashlock (1972, 1974-1984, 1988-1990, undated), a
report entitled "Eastern Safety Backgrounder", airline industry salary growth
and comparison charts for select positions, retirement information (1987-1989,
1991), and a corporate telephone directory (1990) provide information about the
daily operations, promotions, and public relations of the airline. Annual
reports (1938-1985) and an annual financial statement (1990) provide
information about company earnings and growth. Audio-visual materials include
VHS cassettes, which include interviews, news coverage of Eastern Air Lines'
dissolution, and flight training.
The Other Sources series contains newspaper and magazine clippings
(1948, 1966, 1978-1983), a strike manual from the AFL-CIO entitled, "The Inside
Game: Winning with Workplace Strategies" (1986), International Association of
Machinists memorandum (1987, undated), Texas Air Annual Reports (1987-1991).
All documentation provides insight to the operations of Eastern Airlines but
was not created by the company.
The oral history interview with Jim Ashlock, conducted by Traci JoLeigh Drummond, provides background on Ashlock's early life and education, his professional career as a reporter and public relations specialist. Ashlock also provides his opinion on Eastern's management, labor relations, bankruptcy, and eventual closure.
Biography of James R. Ashlock
James R. (Jim) Ashlock was born December 3, 1932 in Baird, Texas. He
graduated from Baird schools in 1950 and Texas A&M in 1954. In 1957, he
received his M.A. from the Columbia University Graduate School of Journalism in
New York. After graduating from Columbia University, Ashlock held public
relations positions at Trans World Airlines in New York; covered local politics
for the Kansas City Times (morning edition of the
Kansas City Star), and held reporter/editor posts
at the San Angelo Standard-Times (Texas) and
Pecos Enterprise (Texas). Ashlock also worked as
the transport editor for Aviation Week & Space
Technology magazine, the premier journal of the aerospace industry,
covering the international commercial and military transport scene.
Ashlock worked for Eastern Air Lines, Inc., from August 19, 1966, to
August 1, 1991, when the airline shut down. This covered most of the
post-Rickenbacker era under the administration of two chief executives: Floyd
D. Hall and Frank Borman. Ashlock joined Eastern Air Lines in its Washington,
D.C., office as public relations manager for the airline's federal affairs
In 1968, Ashlock was transferred to Miami, Eastern's operating
headquarters. Ashlock held various public relations titles over the next 14
years, focusing on media relations, promotion of new routes and aircraft,
crisis response (crashes, hijackings, labor disruptions), employee
communications, speechwriting and public affairs. In 1984, he was transferred
to Tallahassee, Florida, to lobby against state taxation of airline operations,
ultimately rising to Staff Vice President of Government Affairs.
Following the shutdown of Eastern, Ashlock worked as Public Affairs
Director for Palm Beach County, Florida; President of the Tallahassee Area
Chamber of Commerce; Director of University Relations for Texas A&M
University, and was Special Advisor to the VP and CEO of Texas A&M
University at Galveston, after which he retired.
Ashlock lives in Tallahassee, Florida, with his wife, Elizabeth.
This collection is indexed under the following headings in the
Georgia State University Library online catalog (GIL). Researchers desiring
materials about related topics, persons, or places should search the catalog
using these headings.
Ashlock, James R.,
Air Line Pilots
Association of Machinists and Aerospace Workers
Eastern Air Lines,
Trans World Airlines
Eastern Air Lines, inc.,
Restrictions on Access
Unrestricted access. All requests subject to limitations noted in
departmental policies on reproduction.
Terms Governing Use and Reproduction
To quote in print, or otherwise reproduce in whole or in part in any
publication, including on the Worldwide Web, any material from this collection,
the researcher must obtain permission from (1) the owner of the physical
property and (2) the holder of the copyright. Persons wishing to quote from
this collection should consult the reference archivist to determine copyright
holders for information in this collection. Reproduction of any item must
contain the complete citation to the original.
[item], [folder title], [series title], James R. Ashlock Collection,
L2009-10, Southern Labor Archives. Special Collections and Archives, Georgia
State University, Atlanta.
Collection donated by James R. Ashlock, 2009 (L2009-10) and 2010
Processed by Robert Bexley, spring 2010.
Related materials in this repository:
The Carolyn Lee Wills Eastern Airlines
Collection, 1928-1994 (bulk 1965-1988) (L1989-27), Southern Labor
W. J. Usery, Jr. Papers, 1940, 1952-1998
(L1985-12), Southern Labor Archives
Frank Borman Papers, 1961-1989 (bulk 1980-1986)
(L2005-16), Southern Labor Archives
Separated material: During processing,
Eastern Airlines periodicals, created at the national and regional level, were
separated to the Southern Labor Archives Periodicals Collection. They include
Air Shuttle (1967), Carribbean Wings (1973), Duckhawk (1968-1970), Falcon (1967-1988), Peachline (1969-1973), West Coast
Roadrunners (1971), Whisperjet (1970-1973),
and Whisperlines (1973).